I'm a Marketing & Credit Specialist - Not an Agency
Unlike large agencies that lack industry-specific knowledge, I work with Banks, Credit Unions, Auto Lenders, FinTech startups, and other credit institutions to build, optimize and scale their personalized digital marketing strategies. Don’t make the mistake of hiring a generic agency. Partner with a specialist who can scale your marketing campaigns using credit-specific expertise.
I'm a Marketing & Credit Specialist - Not an Agency
Unlike large agencies that lack industry-specific knowledge, I work with Banks, Credit Unions, Auto Lenders, FinTech startups, and other credit institutions to build, optimize and scale their personalized digital marketing strategies. Don’t make the mistake of hiring a generic agency. Partner with a specialist who can scale your marketing campaigns using credit-specific expertise.
$50M+ of managed ad spend in Credit and Finance
At one point, I was in your shoes–hiring (and firing) marketing agencies to build a world-class marketing organization for the Financial firm. Eventually, I started my own consultancy because the agencies I worked with often struggled to develop robust credit-specific marketing strategies. My experience spans $50M+ worth of managed ad spend for financial and credit firms and nearly every type of digital channel.
Misaligned incentives
Agencies that need you to spend money in order to make money are less interested in cost-saving or low-budget strategies. As an example, at Fundbox we ran large Facebook and Instagram campaigns, but when we saw worsening performance and reduced our ad spend, the agency we hired stopped working on our account; they were only interested in optimizing a growing account. Ironically, this moment was precisely when our account needed more time and effort, not less.
Conflict with other channels
Most marketing channels overlap with other channels. Isolating the impact of each channel is very difficult and also very important. The classic mistake an agency can make is to over-invest in branded search terms on Google. I’ve seen countless marketing agencies double down on branded search terms because they had high last-touch marketing efficiency. However, some simple tests would have revealed low incremental gain after accounting for organic brand SEO. Once again, it’s in the best interest of an agency who’s paid on a % of ad spend to promote their own channel and deemphasize other channels.
At RevClick, we have flexible billing options depending on the preference of the client. We don’t have contracts on most of our plans.
We aim for sustainable pricing structures that align our strategic goals with yours.
The Problem with Marketing Agencies
How I do it better
As your partner I’m invested in your long-term success. I’ll be personally managing your marketing channels and will tailor your growth strategy to your specific business needs. Whether that’s building a national brand or dominating local markets, you will get a unique marketing strategy and an industry expert on your team.
Capital One Case Study
Capital One hired me to help optimize their Google Ads program. Historically they were focused on a few high-volume finance keywords in Google, but were wondering if there was a way to improve efficiency and scale their campaigns.
As I analyzed their Google strategy, I found that ~20% of their ad spend was targeting low-volume keywords for specific products. Credit applications that came through these keywords had very low credit approval rates and high default rates.
What I Did
- Built new conversion data that targeted approvals instead of applications to train Google’s algorithm to target individuals more likely to get approved
- Implemented new ad-copy for low-volume keywords to decrease CPCs and increase conversion
- Conducted a test to determine incremental value of advertising on branded keywords
Results
- Cost per approval for low-volume keywords decreased by 15%
- Grew volume by 10% while maintaining target NPV / application
- Set guardrails on branded keywords to ensure profitability
Fundbox Case Study
Fundbox provides lines of credit and term loans to small businesses that need growth equity. As the senior manager of all digital channels for credit products, I inherited poor performing Google and Facebook campaigns and agencies.
What I Did
- We fired the agency running Google campaigns and rebuilt the campaigns using non-overlapping keywords and negative-keywords.
- Collaborated with software engineers to build a data pipeline for lower-funnel LTV data to target with Google and Facebook.
Results
- Cost per application decreased 40%
- Scaled ad-spend by 300% while maintaining 10% higher LTV / account
If you want to explore a more custom approach to your marketing, then let's chat.
Location
2149 3140 W
West Valley City, UT 84119
Phone
(385) 414-1819
Get in touch!
I’ll analyze your marketing strategy for free, no commitment.
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